Voting is the most fundamental exercise of political power. Every month, roughly 50,000 Latinos in the United States reach the age of eighteen and become eligible to vote. Yet, many of these young Americans are unfamiliar with the voting process. While Latinos make up 10.1% of eligible voters, they comprised only 7% of the total active electorate in 2010.
About This Project
To meet this need, Bridges developed the Votar Es Cuidar brand. VesC is a fully integrated, comprehensive voter registration & education campaign targeting the 18-34 Latino first-generation American citizen.
Non profit organizations can create tremendous impact when combining advertising and public relations. The first iteration of VesC targeted a narrow geographic area with the two goals of registering new voters and encouraging electoral turnout.
Bridges accomplished this goal by utilizing mass media news outlets in combination with a public relations strategy carried out by volunteers on the ground over a period of 6 months.
Registration and turnout were outstanding. To learn more about how advertising and public relations can impact your non-profit, please contact us.
About the Author
Ashley Quintana is the co-founder and managing partner at Bridges Strategies. A graduate of Oklahoma State University’s media management master’s program, Ashley co-founded Bridges Strategies with a $10,000 investment. Two years later, the bootstrapped company grossed almost one million dollars and grew to a team of eight. In her role, she develops, leads and executes digital marketing strategies for the company’s growing client base.